Anyone wanting to be visible as a brand at a festival or event often defaults to a flyer, a sticker or a disposable drink holder. Understandable, since it's the standard. But the standard delivers little. This article is about an alternative that actually sticks around, literally: the festival cup holder as a giveaway with logo.
The problem with traditional festival merchandise
Most merchandise handed out at festivals has a short life:
- Flyers end up on the ground or in the bin within an hour
- Stickers might get stuck somewhere, but most disappear the same day
- Disposable drink holders get thrown away after the festival, along with all the other festival trash
- Wristbands stay on until the shower at home, then come off
The result: budget spent on an impression that lasts a few hours. For brands investing in festival visibility, that's a bad deal.
Why a cup holder works differently
A festival cup holder has a function that extends beyond the festival itself. Visitors use it all day to carry their deposit cup on their belt, hands free. After the festival it's a useful object that people don't throw away, because it simply stays handy. On a keyring, in a bag, or ready for the next event.
For a brand, that means:
- Visibility all festival day, while the visitor wears it at their side
- Visibility after the festival, because people keep it instead of throwing it away
- A functional object instead of trash, which also fits better with the sustainability goals many companies now have
Read more about what the product is exactly in what is a festival cup holder.
Which brands does this work for?
In practice we see the most interest from:
- Festival organisers looking for a giveaway that walks the whole festival grounds
- Beverage brands and breweries wanting visibility with exactly the audience standing at a festival
- Event agencies looking for a merchandise item that stands out from the standard options
- Companies with a stand at festivals or trade shows who want to give visitors something they won't immediately throw away
How does printing work?
Festiclip is 3D printed in the Netherlands and available in any colour, with your logo on it. That means:
- You choose a clip colour that matches your branding
- You supply your logo
- We print your branded clips in the Netherlands, without long import times
- You get a product that's worn on the grounds and doesn't end up in the bin afterwards
Because production happens in the Netherlands, there's room for smaller runs than is common with overseas manufacturers, and you don't have to wait weeks for a container in transit.
More than just visibility
A printed cup holder is also a practical gift. Instead of a brand pushing itself with stickers and flyers, you give visitors something that actually makes their festival day easier. That changes your brand's tone: from "look at us" to "we make your day better." That works better for brand perception than visibility alone.
Want to know why festival-goers themselves are looking for gadgets like this? Read our overview of festival gadgets for 2026.
Practical matters
- Minimum order: get in touch for the exact quantities that fit your event
- Colours: any clip colour is possible, including Pantone matching on request
- Lead time: production in the Netherlands usually means no weeks-long wait
- Logo: supply a vector file for the sharpest result, we confirm the look beforehand
Request a quote
Are you a brand, festival organiser or event agency wanting to use printed cup holders as a giveaway? Request a quote and we'll think along on quantities, colours and lead time. Feel free to also reach out via info@festivalbekerhouder.nl.